BuddhaFEST Mindful Triathlon
In spearheading the inaugural BuddhaFEST mindful triathlon, my central aim was to infuse every aspect with the essence of Blue Buddha—a cherished local hub for community, healing, and wellness. Vendor coordination, community engagement, event recruitment, and compliance were executed to ensure an atmosphere of inclusivity and positive energy. The strategic marketing efforts crafted a narrative that invited participants into a day of self-care and connection. Crucially, the decision to allocate a portion of ticket proceeds to the non-profit LoveYourBrain underscored Blue Buddha’s commitment to giving back, weaving purpose and a cause into the event. Despite its successful scale, the triathlon maintained a personal touch, valuing each attendee as an integral member of the community. The event featured diverse activities, ensuring inclusivity, irrespective of interests or abilities—be it yoga, meditation, shopping from local artisans, children’s mindfulness workshop, sound healing, or live music.
SCOPE OF WORK
Full-scale event planning and production, event brand design, strategic social media management, vendor coordination and management, website design, apparel design, community engagement, and compliance
OUTCOMES
$10,000 generated in revenue
Raised substantial funds for LoveYourBrain
Catapulted Blue Buddha into significant awareness within the community
Forged lasting and impactful partnerships
Established BuddhaFEST as a recurring, yearly event.